Dondup
El Corte Ingles, Madrid, Calle Serrano. DONDUP, a brand that has always been a leader in the premium denim sector, presents the eco-sustainable denim project D/Zero for the first time in Spain. We created a scenographic installation for the most important and exclusive department store in Spain. A showcase over 20 meters long, a sequence of freestanding elements illuminated by neon where the denim seems to float like in an aquarium. In addition, an in-store pop-up area will help convey the message of the new brand more strongly. Dondup D / Zero, innovation in denim culture.