Massimo approaches brands through structure—where aesthetics are not treated as surface, but as a system of decisions.

With a background influenced by rationalist architecture and visual discipline, his work focuses on refining, editing, and bringing coherence to complex ideas. He is particularly drawn to reduction—removing what is unnecessary until the essential becomes clear.

At Aleari, he shapes how ideas are translated into form—ensuring that what is built remains consistent, intentional, and enduring.

Gabriella works at the intersection of fashion, narrative, and structure—translating abstract ideas into systems that guide how brands move forward.

With a background spanning luxury and brand development, she approaches creativity not as decoration, but as direction. Her work often begins where things are still undefined—helping brands find clarity, tension, and a point of view worth building on.

She is drawn to brands in transition—when things are still unclear, but full of potential.

Often working in quiet spaces filled with references—and an unhealthy number of open tabs.

Born and proudly living in Firenze, Lapo is a master of capturing life's essence. He viscerally loves the ocean's majesty and the mountain's rugged allure but most of all the back of his camera. Photographer and director, he is also a radical and daredevil motorcyclist.