FAQ

What is Aleari Consulting?

Aleari Consulting is a boutique fashion branding and creative consultancy based in Milan, Italy. Founded in 2015 by Massimo Gambaro, we work with luxury and premium fashion brands to build clear brand positioning, art-directed campaigns, visual production, retail experiences, and digital market strategies. We are a small, lean agency with a precise taste and the capability to manage brand strategy from all angles.

What services does Aleari Consulting offer?

We offer five core services: Brand & Creative Strategy (positioning, brand architecture, narrative systems, creative direction), Creative Campaign Consultation (campaign concepts, art direction, multi-channel rollout), Content, Photography & Visual Production (casting, shooting, editing, asset delivery), Spatial & Retail Experience Design (retail concepts, visual merchandising, event and temporary spaces), and Digital & Market Expansion Strategy (digital ecosystem planning, market-entry programs, cross-market communication).

What type of clients does Aleari work with?

We work primarily with luxury and premium fashion brands. Our portfolio includes work for BVLGARI, FERRAGAMO, PANERAI, ROSSIGNOL, AQUAZZURA, SLOWEAR, DONDUP, AFAR, THE GIGI, S.D.SPONTINI, STYLBIELLA, and others across jewellery, watchmaking, footwear, apparel, and textile sectors. We have experience with both established international houses and emerging niche brands.

Where is Aleari Consulting based?

Our office is located at Viale S.Michele del Carso, 21, 20144, Milan, Italy. Although we are based in Milan — one of the world's foremost fashion capitals — we work with brands across Europe, Greater China, and international markets. Our team has produced campaigns and projects in Italy, Hong Kong, Spain, and beyond.

How does a collaboration with Aleari typically work?

Every engagement begins with a discovery conversation where we understand your brand's current position, goals, and specific challenges. From there, we develop a tailored approach and delivery plan. Depending on the project scope, this may involve strategy workshops, creative briefs, production supervision, or long-term retainer partnerships. We keep teams small and involvement hands-on throughout the process.

What makes Aleari's approach different from a larger agency?

We are deliberately boutique. Our work is characterised by a clear and consistent aesthetic intelligence — not a service menu applied without discrimination. Because our team is small, senior expertise is present at every stage of a project, not delegated to junior staff. We treat brand management as a holistic discipline: strategy, visual identity, production, and spatial design all informed by the same point of view.

Does Aleari Consulting handle international markets?

Yes. We have direct experience in market-entry campaigns and brand rollouts for the Greater China market, as well as projects across Europe and beyond. Our Digital & Market Expansion Strategy service is specifically designed to help brands scale into new geographies while preserving identity consistency and adapting communication thoughtfully for local audiences.

Can Aleari manage the full production of a campaign — not just the strategy?

Yes. Through our Content, Photography & Visual Production service, we manage end-to-end campaign production including creative concept, casting, location scouting, shoot supervision, photography and video direction, post-production, and final asset delivery. We combine editorial sensibility with production rigour to deliver premium content that is ready for deployment across all relevant channels.

Does Aleari Consulting work on retail and spatial design projects?

Yes. Our Spatial & Retail Experience Design service covers flagship store concepts, temporary pop-up installations, trade fair booth design, visual merchandising systems, and event spaces. Past projects include the SLOWEAR pop-up store in Hong Kong, the DONDUP booth at Pitti Bimbo, and the DONDUP showcase installation at El Corte Inglés in Madrid.

How do I start working with Aleari Consulting?

The best first step is to send us a short message describing your project and objectives. You can reach us through our contact page, by email at info@aleariconsulting.com, or by phone at +39 366 471 9340. We will review your brief and propose the right approach and delivery plan for your specific situation.